Public Relations Research

Research focused on how publics form, maintain and disengage from relationships with organizations, emphasizing audience insight, decision-making and relationship dynamics that directly inform the public relations practice.

A research poster from Mississippi State University, Department of Communication, titled 'Defining Organization-Public Relationships from Public Perspectives' by Caroline Flint and Dr. Uyanga Bazaa. The poster discusses public relations, including an abstract, objectives, methodology, results centered on Maslow’s hierarchy of needs, and conclusions emphasizing strategic communication. It features a diagram of Maslow’s hierarchy with color-coded themes and a table comparing different organizational public relationship types, states, outcomes, and motivations.

Skills Used

Qualitative Research

Open, Axial & Thematic Coding

Interviews & Focus Groups

Poster Presentation at 2025 Undergraduate Research Symposium & 2026 Southern States Communication Association Conference

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