Event Planning
Focused on community engagement, strategic promotion and measurable results.
My event planning experience centers on building community-driven events that support business goals, visibility and audience engagement. I’ve planned and executed events from initial ideas through execution, managing logistics, promotion and on-site coordination. Each event is approached with a focus on outcomes: revenue, attendance, engagement and long-term impacts.
Fall Festival -
Event Planning & Execution
Planned and executed Umble Coffee Co.’s inaugural Fall Festival, creating a community event that drove record-breaking sales and engagement. Promotion was executed through a two-week, organic public relations push across social media, in-store promotion in two locations, local partners, and word of mouth. Due to its success, the Fall Festival led to plans for future community events.
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THE RECAP
What I Delivered
Event Concept & Planning
Developed the idea, timeline and execution plan with the Umble team..
Event Promotion & Outreach
Led organic promotion across social media, in-store marketing and local partnerships.
Vendor & Local Partner Coordination
Recruited and managed 20+ local vendors and executed local promotion with the Greater Starkville Development Partnership and Starkville Area Arts Council.
Live Event Management
Coordinated on-site logistics, vendors, live music and staff readiness.
Evaluation
Reviewed attendance, sales performance and opportunities for future events.
Morning Concert Series
Planned and executed of a concert series focused on bringing live music to the local Starkville, Mississippi, community. I booked all talent, coordinated artist payment and led promotion across digital platforms and in-house channels. Prior to the concert series, and I encouraged the development of a permanent stage to support ongoing live programming.
Christmas Bazaar
Planned and executed a Christmas Bazaar centered on gift shopping and community enagement. I coordinated local vendors, promoted in-house and online and executed all event logistics.
WCBI Midday
How does this relate to public relations?
Event planning creates direct, in-person opportunities for brands to engage target audience.
Working across promotion, media outreach and on-site execution strengthened my ability to build relationships, generate brand awareness and create experiences that support long-term public relations goals. Planning and promoting events reinforced the importance of audience understanding to drive engagement and generate revenue.