Event Planning

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Fall Festival -
Event Planning & Execution

Planned and executed Umble Coffee Co.’s inaugural Fall Festival, creating a community event that drove record-breaking sales and engagement. Promotion was executed through a two-week, organic public relations push across social media, in-store promotion in two locations, local partners, and word of mouth. Due to its success, the Fall Festival led to plans for future community events.

Event results displayed on a dark background. The results include over 300 attendees, more than 20 local vendors, no paid advertising, a Bulldog Prism Award recipient, and $2,600 in revenue from the highest single sales day.

What I Delivered for the Fall Festival

Event Concept & Planning

Developed the idea, timeline and execution plan with the Umble team.

Event Promotion & Outreach

Led organic promotion across social media, in-store marketing and local partnerships.

Vendor & Local Partner Coordination

Recruited and managed 20+ local vendors and executed local promotion with the Greater Starkville Development Partnership and Starkville Area Arts Council.

Live Event Management

Coordinated on-site logistics, vendors, live music and staff readiness.

Evaluation

Reviewed attendance, sales performance and opportunities for future events.

Planned and executed a concert series focused on bringing live music to the local Starkville, Mississippi, community. I booked all talent, coordinated artist payment and led promotion across digital platforms and in-house channels. Prior to the concert series, I encouraged the development of a permanent stage to support ongoing live programming.

Morning
Concert Series

Flyer for a live music event featuring Kyia King at Umble Coffee Co., showing a woman holding a keyboard, event date November 2, 2023, time 9:30 to 11:30 a.m., location 216 Industrial Park Rd., free admission.
Poster advertising a live music event at Umble Coffee Co. featuring Jeffrey Rupp playing acoustic guitar outdoors, with event details including date, time, location, and free admission.
Event flyer for a live music performance by Peyton Young at Umble Coffee Co. on Saturday, October 19, from 9:30 to 11:30 a.m., at 216 Industrial Park Rd. Free admission. The flyer features a photo of Peyton Young playing guitar and singing outdoors.
Event poster for a live music performance at Umble Coffee Co. featuring Honeyboy and Boots, scheduled for Saturday, Nov. 9 from 9:30 to 11:30 a.m. at 216 Industrial Park Rd. with free admission. The poster includes a photo of two musicians, a woman w
Event poster for Ethan Lindsey performing live at Umble Coffee Co. on Saturday, August 31, from 9:30 to 11:30 a.m., at 216 Industrial Park Road with free admission. The poster features a man playing guitar outdoors among trees, wearing a gray cap and
Flyer for Hillwright Acoustic Project live music event at Umble Coffee Co. on Saturday, October 5th from 9:30 to 11:30 a.m., located at 216 Industrial Park Road, with free admission.

Planned and executed a Christmas Bazaar centered on gift shopping and community engagement. I coordinated local vendors, promoted in-house and online and executed all event logistics.

Christmas Bazaar

A Christmas Bazaar event poster with red and green holiday ornaments, red trucks carrying Christmas trees, and snowflake patterns in the background. Text announces the event hosted by Umble Coffee Co. on December 7th from 8 a.m. to 12 p.m., located at 216 Industrial Park Rd., with free hot chocolate and apple cider, and over 25 vendors.

WCBI Midday

How does this relate to public relations?

Event planning creates direct, in-person opportunities for brands to engage target audience.

Working across promotion, media outreach and on-site execution strengthened my ability to build relationships, generate brand awareness and create experiences that support long-term public relations goals. Planning and promoting events reinforced the importance of audience understanding to drive engagement and generate revenue.

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