Public Relations Campaigns

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Manna House Ministries - Full Public Relations Campaign

Overview

As part of the 2025 Southern Public Relations Federation Conference, a group of other Mississippi State students and I participated in the conference’s premier student case study competition. We had 48 hours to prepare a full campaign for a judge of accredited public relations professionals for Manna House Ministries, a non-profit based in Alexandria, Louisiana. Our campaign focused on communicating the organization’s mission and urgent financial needs through local media, community partnerships, and donor outreach. Our team placed first in the competition.

Key Results

Completed in 48 hours

Presented to a panel of accredited PR professionals

First Place

Five women standing together, with one woman holding a framed award and another woman supporting it. They are smiling, dressed in professional attire, standing in front of a blue backdrop with white text that reads 'SOUTHERN PUBLIC RELATIONS FEDERATION'.

Our Team

Read the full article⬈

Press Release

View the full pitch deck

Pitch Deck

Tactic - Radio Ad

What I Delivered & Skills Used for Manna House

Radio Ad Editing/Script-Writing

Budgeting

Pitch Deck

Community Engagement

Media Outreach

Audience Analysis

Oral Presentation

Campaign Planning

Shared Mile - Full Strategic Branding Plan

Overview

Shared Mile, a startup workplace wellness company based in Starkville, Mississippi, partnered with my Strategic Brand Management class to establish a clear branding guide to support their business goals. This guide outlines a comprehensive brand foundation and communication strategy for Shared Mile to target small to mid-sized businesses. Presented with a group, our team pitched Shared Mile’s positioning as a privacy-first, community-driven platform focused on shared progress, motivation and sustainable wellness habits.

Cover page of a strategic brand management guide titled 'Sharedmile' with a sunrise graphic, and text indicating it was prepared by K2CHV for Shared Mile on December 1, 2025.

What I Delivered & Skills Used for Shared Mile

Oral Presentation

Competitor Research

Brand Strategy

Messaging Strategy

Audience Analysis

Visual Direction

How do these projects relate to public relations?

These projects demonstrate how public relations functions through the four-step process of research, planning, implementation, and evaluation. By thoroughly developing goals, SMART objectives focused on awareness, acceptance, and action, and strategies and tactics that support those objectives, each project delivers an effective and intentional public relations plan. Whether advocating for donor support or establishing an entirely new brand, public relations is at the core of each strategy.

This is what we do every day.

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