Take 30 News faced stagnant engagement and limited awareness on MSU’s campus and beyond. The station needed consistent, on-brand social content that could turn student reporting into shareable stories.

Executed a 34-day social media growth campaign (September 8 – October 11, 2025) that transformed account performance across every metric. When management began, the account had 370 followers; by October 11, it had reached 1,790 followers, representing a 384% total increase and a 402.8% growth rate over the period.

The campaign generated 1.97 million total views and reached 1.32 million unique accounts, marking a 2,404,638% increase in reach compared to the previous reporting period. Engagement surged as well, with 125,769 total interactions and 92,123 accounts actively engaged. Notably, 97.4% of engagement and 95.7% of total views came from non-followers, demonstrating exceptional viral traction and discoverability.

Through a consistent posting strategy—sharing 31 additional reels and one extra post compared to the prior month—content views skyrocketed by 278,898%. The campaign emphasized authentic storytelling, creative short-form video, and community-driven engagement, resulting in dramatic audience expansion and brand awareness growth.

These efforts positioned the account for long-term visibility and audience retention, solidifying a foundation for continued digital momentum and brand authority across social platforms.