Branding and Design
Branding to support strategy, storytelling and long-term use.
My branding and design work focuses on creating visual identities that support public relations goals. Branding is a strategic tool that can shape perception, reinforces credibility and creates consistency for clients. This work spans full brand development and execution, brand guidelines and conference program design for the Southern Public Relations Federation.
Concord -
Full Brand Development
This project involved the complete brand development for Concord, a fictitious client, from foundational design to execution. I created the brand’s visual identity, including typography, color palette, and logo development, ensuring the brand could engage target audiences through meaningful execution across various media (brochures, billboards, postcards and flyers). The final branding guide was designed to support Concord’s positioning and long-term public relations goals. All designs created with Adobe Illustrator, InDesign, Photoshop and Lightroom.
Shared Mile -
Full Brand Development
This project involved the development of a comprehensive visual branding guide for Shared Mile, centered on creating a cohesive yet flexible visual system. In collaboration with my team, I helped design the visual identity, including typography, color palette, graphic elements, and logo design, ensuring consistency across brand touchpoints. The final guide was pitched to the Shared Mile team to support future brand execution and decision-making. View the full guide here.
2025 Southern Public Relations Federation Annual Conference -
Program Design
This project involved the development of visual branding and signage for the Southern Public Relations Conference program, using Canva. I created visual assets and signage to ensure consistent branding across program materials.
VIEW THE
FULL PROGRAM
What I Delivered & Skills Used
Outlined usage standards and design direction to support brand execution across channels and long-term.
Brand & Program Guidelines
Program and Signage Design
Designed program branding to support event-based environments.
Mockups
Produced to outline how designs can translate across digital and print mediums.
Scalable Brand Assets
Delivered design assets to support ongoing public relations and marketing efforts, campaign rollouts and long-term brand management.
Developed typography, color palettes, logos and supporting design elements to strengthen brand recognition and credibility.
Multiple Design Softwares
Used Adobe Photoshop, Illustrator, InDesign and Lightroom, in addition to Canva.
Visual Identities