Branding and Design
This project involved the complete brand development for Concord, a fictitious client, from foundational design to execution. I created the brand’s visual identity, including typography, color palette, and logo development, ensuring the brand could engage target audiences through meaningful execution across various media (brochures, billboards, postcards and flyers). The final branding guide was designed to support Concord’s positioning and long-term public relations goals. All designs created with Adobe Illustrator, InDesign, Photoshop and Lightroom.
Concord - Full Brand Development
Shared Mile - Full Brand Development
This project involved developing a comprehensive visual branding guide for Shared Mile, centered on creating a cohesive yet flexible visual system. In collaboration with my team, I helped design the visual identity, including typography, color palette, graphic elements, and logo design, ensuring consistency across brand touchpoints. The final guide was pitched to the Shared Mile team to support future brand execution and decision-making.
2025 Southern Public Relations Federation Annual Conference - Program Design
What I Delivered & Skills Used for Above Projects
Brand & Program Guidelines
Outlined usage standards and design direction to support brand execution across channels and long-term.
Scalable Brand Assets
Delivered design assets to support ongoing public relations and marketing efforts, campaign rollouts and long-term brand management.
Program and Signage Design
Designed program branding to support event-based environments.
Mockups
Produced to outline how designs can translate across digital and print mediums.
Visual Identities
Developed typography, color palettes, logos and supporting design elements to strengthen brand recognition and credibility.
Multiple Design Softwares
Used Adobe Photoshop, Illustrator, InDesign and Lightroom, in addition to Canva.